Advertisers assume they know their audiences, because grouping people into buckets is convenient. Gamers like Doritos and caffeinated sodas, right? Retired folks are tech-challenged and none-too-hip. Only the Uber-rich buy Madison Avenue brands. To be fair, this type of demographic, psychographic and behavioral segmentation can be useful for effective targeting. But such thinking is also…
DetailsAs we closed out 2021 and ring in what we hope to be a bright and fulfilling year, it’s time to reflect on the trends that will likely shape the months that lie ahead of us. We live in a world experiencing major transformations and exponential trends, and we’re likely to see significant developments in…
DetailsIn some quarters, the Internet is considered the best and most effective way for businesses to engage their customers. That might not necessarily be the case. The utility of the Internet in business can extend beyond client engagement. Over the past several months, driven by COVID-19, many businesses and Organisations have developed a greater appreciation…
DetailsThe emergence of social media, dating back to the early 2000s, is revolutionary on so many levels. It is constantly evolving in its practical usage, as seen during the coronavirus pandemic of 2020, and in the many niche branches that have emerged for both entertainment and business usage, such as Snapchat and Instagram. A hotly…
DetailsA Business metric is a useful way to understand and analyse the tracking of a business process. A business analyst should focus on metrics to measure Return on Investment (ROI) to make the business operation’s success. You will get to know whether your company is getting the intended results or getting back to the drawing…
DetailsIn today’s digital era, innovation breeds businesses because technology has become indispensable in every sector. People enjoy a seamless shopping experience while enterprises reap the benefits of cloud-servers and project management tools. With increasing automation, leveraging information technology (IT) has become inevitable. It takes up all repetitive tasks to ensure efficiency and maximize productivity levels.…
DetailsWhy and how to foster this key capability in your Organisation Disruption, first digital disruption and now business disruption in the wake of COVID-19, has become the rule rather than the exception, making this a critical time for organizations to reassess their digital transformation strategies as well as core competencies and capabilities. While transformation is…
DetailsDid you know that more market share changes take place during a recession than at any other time in the world’s economic cycle However, products that sell well during the good times might not do as well during a financial downturn. In 10 years, we will see new large brands in the marketplace that were…
DetailsDigital marketing refers to any marketing that is carried out through an electronic device or the internet. As a small business, it is important to keep in mind the role digital marketing can have on your business. It allows you to develop brand awareness, generate more leads for your business, further connect with customers, and…
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