The COVID-19 pandemic has severely damaged businesses in so many ways. Small businesses particularly have mostly lost their ability to compete due to their limited resources. They are finding it hard to adjust to the new harsh realities. But following some new marketing and branding strategies can help them emerge as a winner during these…
DetailsIf you listen to business and technology pundits, you may have heard that the post COVID-19 world will be completely different from the pre COVID-19 world. Sound familiar? In the midst of a crisis, it’s tempting to label any major disruption as ushering in a new normal. However, at least in terms of business models,…
DetailsIt’s not all that difficult to find a spark for innovation, but it is nearly impossible to sustain it successfully. The few Organisations that do share a singular factor: customer obsession. The term “obsession” signals a matchless level of focus, prioritization, and an intentionality that surpasses customer-centricity. It is a commitment to keep the customer…
DetailsWhen we initially signed up for social media all those years ago, joining involved allowing social media companies certain permissions to access and analyze our data. At the time, signing such a contract with the companies seemed like a positive thing, as it would allow algorithms to connect us based on our relationships, our interests…
DetailsAs an Entrepreneur, digital marketing is absolutely essential for your business to succeed – especially in the early years and months when so many businesses fail. Large corporations might have huge marketing budgets, so they can afford to be a little sloppy about how they spend it. They also have plenty of marketing people who…
DetailsAs we reach the end of 2021, no one would disagree that the world is a very different place from two years ago. Angela Tooley, Enterprise Development Manager in the College of Business, Law and Social Sciences at the University of Derby, explains why businesses need to embed the learning gained over the last couple…
DetailsPutting the actual validity and attractiveness of your startup idea and market opportunity aside, nailing a good “go-to-market” strategy is a crucial piece of product launch that can also be tough to crack. Not all market entries are created equal – just like not all fruit peels are created equal. In some cases, you may…
DetailsWe’re living through an exciting time. Entrepreneurs have the opportunity to reach more potential customers and grow their business through the Internet and social media’s power and reach. People consume content, buy products and services, and learn about businesses through their phones. The barrier to becoming an entrepreneur and growing a company has been removed…
DetailsFor growth and sustainability, businesses– no matter the size– should embrace information technology (IT) and the tools that facilitate it. Thus, at the onset of enterprise creation, an IT strategy should also be formulated to drive business objectives forward. Not many business executives realize that IT has essential operational contributions—from streamlining your daily processes to…
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