Surprise! Millennials have a surprising penchant for old-school communications – so get those stamps ready. It turns out that Millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power,…
Discussions of Web3 typically focus on user privacy, corporate transparency and data ownership. But it will also revolutionize another industry: the Creator Economy. Defined by the 50 million creatives turning their passions into professions, the Creator Economy comprises content creators of all kinds: Influencers, Artists, Journalists, Gamers and anyone else making content and connecting with…
As we closed out 2021 and ring in what we hope to be a bright and fulfilling year, it’s time to reflect on the trends that will likely shape the months that lie ahead of us. We live in a world experiencing major transformations and exponential trends, and we’re likely to see significant developments in…
In today’s digital era, innovation breeds businesses because technology has become indispensable in every sector. People enjoy a seamless shopping experience while enterprises reap the benefits of cloud-servers and project management tools. With increasing automation, leveraging information technology (IT) has become inevitable. It takes up all repetitive tasks to ensure efficiency and maximize productivity levels.…
Why and how to foster this key capability in your Organisation Disruption, first digital disruption and now business disruption in the wake of COVID-19, has become the rule rather than the exception, making this a critical time for organizations to reassess their digital transformation strategies as well as core competencies and capabilities. While transformation is…
Did you know that more market share changes take place during a recession than at any other time in the world’s economic cycle However, products that sell well during the good times might not do as well during a financial downturn. In 10 years, we will see new large brands in the marketplace that were…
If you listen to business and technology pundits, you may have heard that the post COVID-19 world will be completely different from the pre COVID-19 world. Sound familiar? In the midst of a crisis, it’s tempting to label any major disruption as ushering in a new normal. However, at least in terms of business models,…
When we initially signed up for social media all those years ago, joining involved allowing social media companies certain permissions to access and analyze our data. At the time, signing such a contract with the companies seemed like a positive thing, as it would allow algorithms to connect us based on our relationships, our interests…
As we reach the end of 2021, no one would disagree that the world is a very different place from two years ago. Angela Tooley, Enterprise Development Manager in the College of Business, Law and Social Sciences at the University of Derby, explains why businesses need to embed the learning gained over the last couple…
Putting the actual validity and attractiveness of your startup idea and market opportunity aside, nailing a good “go-to-market” strategy is a crucial piece of product launch that can also be tough to crack. Not all market entries are created equal – just like not all fruit peels are created equal. In some cases, you may…