The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. Getting that part right is as critical to a good brand story as it is…
This article is a full guide on what is digital marketing and how it’s used. It will cover the basics of social media, search engine optimization (SEO), affiliate marketing & online advertising (including both pay per click advertising and retargeting) etc. It will answer questions such as: “What does digital marketing include?” “What are the…
COVID-19 has upended the way we work and transformed how companies engage with their customers. Businesses accelerated their digital transformation, adopting a wide range of digital channels – video chat, chatbots, app-based messaging and calling – to reach their customers. For many, changes that had initially been deemed “temporary”, quickly became permanent. One of these…
Why Facebook Organic Marketing Still Matters A lot of marketers and brands seem to be disenfranchised by the shrinking organic reach Facebook is becoming known for. But before you start thinking that Facebook has moved completely over to pay-to-play, it’s important to remember what Facebook is. Facebook is still, even after more than 15 years,…
As Business Owners and Entrepreneurs look to harness the power of social media in a shifting digital landscape, they will need to have an excellent grasp of social media fundamentals and keep up with evolving social media trends. Social media platforms and channels continue to evolve, challenging businesses to adjust social strategies to capture the…
It’s never too late to embrace all of the free social media marketing platforms that are at your disposal. Starting a social media marketing plan can be intimidating. There’s Facebook, Instagram, Linkedin, Tik Tok, YouTube and so many more. You need to make posts, make ads, comment on other’s posts, interact with your audience, grow…
Surprise! Millennials have a surprising penchant for old-school communications – so get those stamps ready. It turns out that Millennials’ digital-first reputation might be getting misinterpreted. And that could be a very good thing for your business’s marketing department. As a generational cohort, the majority of millennials are at the height of their consumption power,…
Business owners across the world have been using Facebook to market their business since the inception of a business page within the Facebook organization. And why wouldn’t they? Facebook is one of the very few platforms in the world that allows you to reach people in almost every continent of the world. You can promote…
Instagram is experimenting and improving. Consistently. It continues its support to creators and influencers by introducing fundraisers and shoppable feeds. While brands can now add swipe-up links for increased website traffic, and go for Remix and Collab Reels. With every update, Instagram adds value to its users. So how can marketers like you extract the…
Discussions of Web3 typically focus on user privacy, corporate transparency and data ownership. But it will also revolutionize another industry: the Creator Economy. Defined by the 50 million creatives turning their passions into professions, the Creator Economy comprises content creators of all kinds: Influencers, Artists, Journalists, Gamers and anyone else making content and connecting with…