Offering WordPress maintenance to your clients is a great way to offer excellent client service as well as start to make some reoccurring incoming each month. But when you first start out, it can be hard to know what to do when you start your maintenance. Am I doing enough? Should I be doing something…
Quick wins are great in UA, but it’s better to think long-term and focus on people that demonstrate greater lifetime value. User acquisition efforts simply are not what they used to be for brands, largely due to a long list of recent changes. On the customer’s side, there have been lifestyle pivots, including an end…
As Business Owners and Entrepreneurs look to harness the power of social media in a shifting digital landscape, they will need to have an excellent grasp of social media fundamentals and keep up with evolving social media trends. Social media platforms and channels continue to evolve, challenging businesses to adjust social strategies to capture the…
Advertisers assume they know their audiences, because grouping people into buckets is convenient. Gamers like Doritos and caffeinated sodas, right? Retired folks are tech-challenged and none-too-hip. Only the Uber-rich buy Madison Avenue brands. To be fair, this type of demographic, psychographic and behavioral segmentation can be useful for effective targeting. But such thinking is also…
In some quarters, the Internet is considered the best and most effective way for businesses to engage their customers. That might not necessarily be the case. The utility of the Internet in business can extend beyond client engagement. Over the past several months, driven by COVID-19, many businesses and Organisations have developed a greater appreciation…
Digital marketing refers to any marketing that is carried out through an electronic device or the internet. As a small business, it is important to keep in mind the role digital marketing can have on your business. It allows you to develop brand awareness, generate more leads for your business, further connect with customers, and…
The COVID-19 pandemic has severely damaged businesses in so many ways. Small businesses particularly have mostly lost their ability to compete due to their limited resources. They are finding it hard to adjust to the new harsh realities. But following some new marketing and branding strategies can help them emerge as a winner during these…
As an Entrepreneur, digital marketing is absolutely essential for your business to succeed – especially in the early years and months when so many businesses fail. Large corporations might have huge marketing budgets, so they can afford to be a little sloppy about how they spend it. They also have plenty of marketing people who…
We’re living through an exciting time. Entrepreneurs have the opportunity to reach more potential customers and grow their business through the Internet and social media’s power and reach. People consume content, buy products and services, and learn about businesses through their phones. The barrier to becoming an entrepreneur and growing a company has been removed…