We’re living through an exciting time. Entrepreneurs have the opportunity to reach more potential customers and grow their business through the Internet and social media’s power and reach. People consume content, buy products and services, and learn about businesses through their phones. The barrier to becoming an entrepreneur and growing a company has been removed…
For growth and sustainability, businesses– no matter the size– should embrace information technology (IT) and the tools that facilitate it. Thus, at the onset of enterprise creation, an IT strategy should also be formulated to drive business objectives forward. Not many business executives realize that IT has essential operational contributions—from streamlining your daily processes to…
In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million personalised bottles and cans sold over the summer months to a population of less than 23 million people at…