Some businesses are offline but get customers online. We are now in the digital era, and online business cannot be taken for granted. Speaking of the business world, you will need to equip yourself with online and offline strategies to survive in the business world. Differences between Offline and Online Business OFFLINE BUSINESS An offline…
To improve your sales in your business, an online presence of your business is essential. On the other hand, mobile app development has become crucial for the progress of an online business. This article will help you know what actually mobile app development is and why app development is crucial for your organisation. What Is…
The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. Getting that part right is as critical to a good brand story as it is…
Quick wins are great in UA, but it’s better to think long-term and focus on people that demonstrate greater lifetime value. User acquisition efforts simply are not what they used to be for brands, largely due to a long list of recent changes. On the customer’s side, there have been lifestyle pivots, including an end…
Lockdown, stay at home, work from home – for nearly 2 years, people have been encouraged to stay in more and go out less. This has had a huge impact on people’s lifestyles, and subsequently, on the customer journey. More people are accustomed to the convenience of digital shopping, and they’re less interested in in-person…
This article is a full guide on what is digital marketing and how it’s used. It will cover the basics of social media, search engine optimization (SEO), affiliate marketing & online advertising (including both pay per click advertising and retargeting) etc. It will answer questions such as: “What does digital marketing include?” “What are the…
B2B marketers have faced unprecedented challenges over the past two years but I am one of those people that genuinely sees these times as an opportunity. Working in the marketing industry, especially at a B2B marketing agency, means being adaptable and engaged in a constant state of improvement aka ABO (always be optimizing). Information overload,…
COVID-19 has upended the way we work and transformed how companies engage with their customers. Businesses accelerated their digital transformation, adopting a wide range of digital channels – video chat, chatbots, app-based messaging and calling – to reach their customers. For many, changes that had initially been deemed “temporary”, quickly became permanent. One of these…
Why Facebook Organic Marketing Still Matters A lot of marketers and brands seem to be disenfranchised by the shrinking organic reach Facebook is becoming known for. But before you start thinking that Facebook has moved completely over to pay-to-play, it’s important to remember what Facebook is. Facebook is still, even after more than 15 years,…
It’s never too late to embrace all of the free social media marketing platforms that are at your disposal. Starting a social media marketing plan can be intimidating. There’s Facebook, Instagram, Linkedin, Tik Tok, YouTube and so many more. You need to make posts, make ads, comment on other’s posts, interact with your audience, grow…