Putting the actual validity and attractiveness of your startup idea and market opportunity aside, nailing a good “go-to-market” strategy is a crucial piece of product launch that can also be tough to crack. Not all market entries are created equal – just like not all fruit peels are created equal. In some cases, you may…
We’re living through an exciting time. Entrepreneurs have the opportunity to reach more potential customers and grow their business through the Internet and social media’s power and reach. People consume content, buy products and services, and learn about businesses through their phones. The barrier to becoming an entrepreneur and growing a company has been removed…
In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million personalised bottles and cans sold over the summer months to a population of less than 23 million people at…
The Coronavirus (COVID-19) pandemic has wreaked havoc on every industry and sector, globally. Although most large enterprises, which had surplus monetary and other resources to cushion the impact of the pandemic, have survived the jolt to some extent, small and medium businesses did not, resulting in massive devastation and a loss of liquidity in the…
Social Media Marketing trends are a powerful tool for any business looking to make the most of digital marketing. Marketing, of course, starts with the trends that influence industries and consumers. Understanding online markets is an important part of many digital marketing campaigns for an important reason. By the end of 2020, an estimated 3…