When we initially signed up for social media all those years ago, joining involved allowing social media companies certain permissions to access and analyze our data. At the time, signing such a contract with the companies seemed like a positive thing, as it would allow algorithms to connect us based on our relationships, our interests…
As an Entrepreneur, digital marketing is absolutely essential for your business to succeed – especially in the early years and months when so many businesses fail. Large corporations might have huge marketing budgets, so they can afford to be a little sloppy about how they spend it. They also have plenty of marketing people who…
As we reach the end of 2021, no one would disagree that the world is a very different place from two years ago. Angela Tooley, Enterprise Development Manager in the College of Business, Law and Social Sciences at the University of Derby, explains why businesses need to embed the learning gained over the last couple…