It’s not all that difficult to find a spark for innovation, but it is nearly impossible to sustain it successfully. The few Organisations that do share a singular factor: customer obsession. The term “obsession” signals a matchless level of focus, prioritization, and an intentionality that surpasses customer-centricity. It is a commitment to keep the customer…
When we initially signed up for social media all those years ago, joining involved allowing social media companies certain permissions to access and analyze our data. At the time, signing such a contract with the companies seemed like a positive thing, as it would allow algorithms to connect us based on our relationships, our interests…
As an Entrepreneur, digital marketing is absolutely essential for your business to succeed – especially in the early years and months when so many businesses fail. Large corporations might have huge marketing budgets, so they can afford to be a little sloppy about how they spend it. They also have plenty of marketing people who…
As we reach the end of 2021, no one would disagree that the world is a very different place from two years ago. Angela Tooley, Enterprise Development Manager in the College of Business, Law and Social Sciences at the University of Derby, explains why businesses need to embed the learning gained over the last couple…
Putting the actual validity and attractiveness of your startup idea and market opportunity aside, nailing a good “go-to-market” strategy is a crucial piece of product launch that can also be tough to crack. Not all market entries are created equal – just like not all fruit peels are created equal. In some cases, you may…
We’re living through an exciting time. Entrepreneurs have the opportunity to reach more potential customers and grow their business through the Internet and social media’s power and reach. People consume content, buy products and services, and learn about businesses through their phones. The barrier to becoming an entrepreneur and growing a company has been removed…
For growth and sustainability, businesses– no matter the size– should embrace information technology (IT) and the tools that facilitate it. Thus, at the onset of enterprise creation, an IT strategy should also be formulated to drive business objectives forward. Not many business executives realize that IT has essential operational contributions—from streamlining your daily processes to…
In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million personalised bottles and cans sold over the summer months to a population of less than 23 million people at…
Space is not that far off. If you could travel the distance by car, you would safely get there in under an hour. In 1685, Isaac Newton showed us how a projectile — shot with gradually increasing velocity from the top of a mountain — theoretically would eventually orbit Earth. In 1957, the USSR launched the first…
AR/VR app development has a promising future, but its relevance along with web apps is something that hasn’t been touched upon properly yet. We explore the AR/VR future with WebAR in this one. Among many other debatable topics, the one with a choice between native apps or web apps takes top slots. If truth be…